The Best 19 SEO Trends

Google SEO Trends 2019
Search engines are becoming a lot more intelligent. Google is now answering more queries on the results web pages and the amount of voice-activated search queries can be increasing. Website operators are worried that this could drastically transformation their optimization strategy.

For this reason, we have compiled the following overview with the important best SEO and procedures trends 2019.



1. Featured Snippets
If you look at the internet search engine result web pages (SEPRS) today, you notice they have obtained a complete lot of “competition”. On the one hand, AdWords advertisements take up a complete lot of space in commercial search queries. Depending on the type of search query, shopping ads with photos or a block of four areas with text advertisements are also placed in front of the organic search results.

Your other “competitors” for the top rankings are:

Local Packs
Knowledge Graph
Featured Snippets
“People Also Ask” Boxes
Google News
Google Images
Youtube Video Pack
Can be an example for a featured snippet Right here. In this case, the image on the snippet comes from a different website compared to the one supplying the text.

Featured Snippets will continue to play a significant role in 2019. They fulfill the user’s need for simple answers to a question. The displayed excerpts come from websites that Google interprets as suitable for answering the user’s question.

Nevertheless, it remains to be observed how Google handles the standing of the pages used. Google has recently started to create a knowledge graph for many queries, using data from Wikipedia to take action. In the English-speaking world, Google is ahead when it comes to answering questions far. This is where the search engine shows its “People Therefore Ask” Boxes, which can be clicked by users directly.

Practical tip: In 2019 it will be even more complicated to be visible in the very best positions of the SERPs. For the optimization of your site, you need to be a lot more strategic about which goals you need to accomplish and which are achievable.

If you want to be top-ranked with your articles in Featured Snippets, with regards to knowledge questions especially, consider putting issue & answer sequences on the page. Tables with structured information can also give a listing above the organic outcomes. Even if the competition for the top positions will become more fierce, with regard to featured snippets, “smaller” sites likewise have a good chance of high rankings if they provide well-organized answers that Google may use.

So in 2019, you should increasingly ask yourself what your target group really wants to understand when searching the web or what they want to cover with their search. The more you meet this want with your content, the better your ranking chances will be.

2. Structured data becomes even more important
With the evolution of SERPs, Google is accessing increasingly more data material. Today, Google is able to create its meaningful meta-descriptions from existing content material also. In addition, the search engine giant uses structured data to create wealthy snippets. Since the available space has become smaller because of a noticeable modification in the arrangement of the advertisements, you should ensure that you create eye-catching snippets.

For example, our attorney seo page appears like this in Google:



Note that homepages cannot get review snippets, only inner pages carry out. Rich snippets can significantly boost the click-through rate (CTR) for your site. Some sources say this may increase by up to 30%, but we have seen such high adjustments on all websites inside our care never.

Google needs structured data so that rich snippets could be displayed at all. Listed below are more examples of such snippets:

rating stars
calories
opening hours
event data
Practical tip: Tag up your content in the perfect way. Here you have different possibilities at your disposal, the primary one being Google’s own site at schema.org.

3. User experience
Who speaks today of “search engine optimization” is actually anachronistic. In the end, we do not optimize for search engines, but for users of se's and websites. For this reason, the user experience plays an increasingly important role.

The following starting points for OnPage optimization should therefore also be on your to-do list in 2019:

Loading rate: With tools like gtmetrix you can examine the loading instances of your web pages. You can also utilize the free PageSpeed tool from Google to gauge the efficiency of your site. Helpful information has been created by us for you personally how you can optimize the loading period of your page.

Technically flawless websites: Users are becoming more and even more demanding and really should be able to rely on your pages being usable in 2019 aswell. Don’t use Adobe Flash anymore, for example.

Mobile optimization: Generally in most areas, more than half of most search queries are done on smartphones or tablets now. This makes it even more vital that you meet this user need.

4. AMP: Page Speed Boost
Mobile Optimization is the standard for creating brand-new websites today. With Accelerated Mobilie Pages (AMP) and Progressive Web Apps, Google demonstrates how to make your mobile page even more quickly.

AMPs are an integral part of Google SERPs already. It is expected that the “AMP” theme will gain even more momentum in 2019 even, but not all website should use it, due to its limitations. AMPs are often devoid of images and structure and contain pure text, which explains why these pages load so quickly. We have applied AMP before and afterwards removed it, today but news websites absolutely need it, because it gets news content into Google’s news carousel at the top in mobile devices.

5. Content matters
Although Google’s algorithms are receiving better and better, it still needs content in the type of text to look for the relevance of web pages to a search query. Google offers made tremendous improvements in the analysis of textual content recently and uses the most recent technology with Rankbrain to better understand content.

This leap in quality will continue in 2019 as the machine learns on its own. Your goal should, as a result, continue to be to offer the best content on your own “topic” on the web.

Useful tip: Check your texts constantly and make certain they remain unique and provide added value. Word counter analyses can support you in the analysis and writing of texts. These show you which terms your text should contain to ensure that it turns into as relevant as possible in relation to a search term. Make sure you do not stuff keywords in your texts - we still visit a lot of websites that do this.

6. Voice search
As early as 2014, Google determined in a scholarly research that more than 40 percent of respondents use voice-controlled web search. For teenagers, the price was even greater than 50 percent. According to Google, every 5th search query on cellular The Definitive 2019 SEO Checklist devices is now made via voice input. Due to the increasing usage of digital assistants and wise home devices, users will most likely use features such as for example “Voice Search” more frequently in 2019.

Practical tip: Because users communicate directly with the internet search engine in voice-controlled searches, you should focus more about longtail keywords when optimizing content material. At the same time, it can be beneficial to anticipate possible user questions that your articles shall answer.

Useful tools are here:

answerthepublic.com
Google Trends
Google Suggest
ubersuggest.io
7. Google’s Mobile First Index
Over the past two years, Google has proven that the focus is increasingly on mobile. This is not surprising because the amount of users on the mobile Internet has risen considerably and exceeds the amount of desktop users when it comes to web searches. For example, mobile optimization was just introduced as a ranking element in 2016. In 2017, Google finally drummed up advertising for accelerated mobile web pages and improved its mobile update. In summer 2018, the “Cell First Index” provides finally been implemented. Google prefers to show the version of a full page in the mobile index in the future, which is optimized for cellular devices.

If you have not yet optimized your website for mobile devices, you should do thus by 2019 at the most recent.

8. Links remain important
Every year there are alternating calls that “SEO is dead” or “Link building is dead”. However in fact, in 2019 backlinks will continue to play an essential role even. In 2018, Gary Illyes from Google said at a conference that the good old PageRank is still an essential ranking transmission for Google internally. And web page link power, or authority, is achieved via backlinks.

In fact, so-called “linkless backlinks” may enjoy an even bigger part in 2019. This factor is based on the truth that Google may also consider mentions of websites or brands on various other websites, although no direct link identifies the target page.

Practical tip: For SEO 2019, you must understand that link building via third- and fourth-class article portals or unmotivated guest posts will no longer work. Instead, you should invest in unique articles that users enjoy consuming or sharing.

You should also be careful with guest posts in general. Two years ago, Google warned against low-quality posts of this type or kind, therefore make extra sure you the quality is on point.

A simple rule that you can also follow in 2019 when building links: Every time, consider whether the link to your page really supplies the user added value.

9. Stronger concentrate on image search
Google significantly upgraded its image search in 2017. Many websites actually had to struggle with traffic losses because users no more have to leave Google to view images and will click their way through them like in a picture gallery. By enhancing image search Google has responded to a trend.

Practical tip: The fact that users are increasingly searching for images should provide you with the incentive to optimize your visible material. Try to use better pictures than your competitors. In 2019, just like last year, you should think holistically when it comes to content. The content of your website is a harmonious interaction of image, text, or video material, that ought to be geared to the added value for an individual and cover a subject as comprehensively as possible.

10. Rankbrain: machine learning
With Rankbrain, Google introduced a new self-learning algorithm in 2015. Since that time, artificial intelligence (which has not yet been completely developed) has been accountable for answering the type of search query which has never been made before. Apparently, that constitutes about 15% of the daily search queries on Google.

In the meantime, Rankbrain has learned much more and Google is able to answer even complex questions better. We can, therefore, expect se's to become better still at understanding us humans in 2019.

This is good news for everybody who works hard each day to create fast websites with great quite happy with added value for users!

Conclusion: Your checklist for 2019
Add markups to your site so Google may use structured data for rich snippets and you can boost your CTR in SERPs.
Create a technically perfect site that is absolutely cellular optimized and can certainly be crawled and indexed simply by search engines.
Try to make your site as fast as possible.
Concentrate on optimizing your content for mobile devices.
Don’t think of backlinks when publishing content on other websites primarily.
Always try to fulfill the user’s need in the best of all top-ranked websites on a search term or topic.